About Us

At incognito®, we believe real insect protection should never come at the planet’s expense. From the ingredients we use to the way we package and produce our products, sustainability is at the core of everything we do.

The award-winning insect repellents are made with 100% natural, plant-based active ingredients and are clinically proven to be effective. Without the need for harmful chemicals like DEET. It’s what’s inside that makes the difference: nature-powered, skin-friendly formulas that protect both people and the planet.

Proudly recognised for our sustainability efforts, with two Queen’s Awards for Sustainable Development . These acknowledgements reflect our ongoing mission to minimise environmental impact at every step.

So whether you’re exploring the tropics or enjoying a staycation, you can count on incognito® to keep you bite-free. Check out some tangible ways we’re sustainably focused below.

Insect Protection With A Purpose

#1 Insect Repellant In UK

We’re incredibly proud to be the UK’s #1 natural insect repellent. Our products help to prevent people from contracting serious, life-altering diseases and we want to continue educating the public about how a naturally-based repellent is just as effective as synthetic alternatives.

We strive to keep you bite-free without compromising the planet.

Our journey began when our founders, Howard and Patricia, faced the adverse side of bug bites and synthetic insect repellents. Howard caught malaria and dengue during his adventures in Thailand and India, and Patricia, while exploring the Amazon Rainforest, felt uneasy about using toxic chemicals in such a beautiful, biodiverse place. Despite using synthetic, DEET repellents, they were still bitten.

They knew there had to be a better way forward, and hence incognito® was born.

Today, the brand reaches thousands of customers every year across the UK and beyond. The company has won several accolades, including two Queen’s Awards for Sustainable Development, a Good Shopping Guide Ethical award and three P.E.A. awards.